Social media managers often undercharge because monthly retainers hide the true hourly cost. This calculator works backwards from your income goal to reveal what you actually need to charge per hour.
// frequently asked questions
How much should a freelance social media manager charge?
Rates range from $20/hr for beginners to $130+/hr for senior strategists. Most social media managers work on monthly retainers of $500-$3000+ depending on scope. Use this calculator to find your hourly floor, then price retainers accordingly.
How do I price a social media management retainer?
Calculate your hourly rate first using this calculator, then estimate monthly hours for the scope of work. Multiply and add a buffer for unexpected requests. Most retainers should include a clear scope cap.
What is a good monthly rate for social media management?
A sustainable monthly retainer covers your hourly rate times realistic hours, plus a buffer. Use this calculator to find your hourly minimum, then price your packages around that floor.