Content strategists are often underpaid because clients conflate strategy with writing. Strategy is worth more: it shapes what gets made, by whom, and why. This calculator helps you find a rate that reflects that distinction.
// frequently asked questions
How is content strategy priced differently from content writing?
Writing is execution: you produce a defined deliverable. Strategy is upstream: you define what should be produced, for whom, and through which channels. Strategy engagements are typically priced as projects or retainers, not per word or per hour, because the value is in the framework, not the time spent.
Should I separate strategy from execution in my pricing?
Yes, whenever possible. Bundling strategy and writing into one rate almost always leads to undercharging on the strategy side. Quote them separately, even if the same client buys both. It also makes the value of each component visible, which helps with renewals.
What does a content strategy retainer typically include?
A retainer usually covers: editorial calendar management, content briefs, performance reviews, and strategic adjustments. It does not typically include writing the content itself. Define scope tightly before quoting, because retainers expand rapidly without clear boundaries.
How do I price a content audit?
Audits are scoped by site size and depth. A basic audit covering 50-100 pages typically takes 10-20 hours. A full audit with recommendations and a content calendar can run 30-50 hours for a medium site. Price at your full rate, not a discounted one: audits require high-concentration work and produce a lasting deliverable.