Web design pricing is complicated by the fact that clients often conflate design with development. Your rate should reflect the visual and strategic work you do, not what a developer charges. This calculator helps you find a number grounded in your actual costs.
// frequently asked questions
How do I price a website design project when I do not build it?
Design-only projects should be scoped by deliverable: wireframes, mockups, style guide, and handoff files. Quote each phase separately with a clear approval gate. Clients who hire designers and developers separately often underestimate the coordination cost, so build in time for developer handoff and any design revisions that arise during build. That is real work and it should be in your quote.
Should I charge more for responsive design and mobile layouts?
Responsive design should be included in your base rate for any web project in 2025. The question is how many breakpoints and how much design variation across devices. A simple marketing site might need two layouts; a complex e-commerce experience might need five. Scope the breakpoints explicitly and build the time into your project rate rather than treating it as an add-on.
How do I price design revisions?
Include two structured revision rounds in your project rate and charge your hourly rate for anything beyond that. Define a revision round clearly in your contract: one consolidated set of feedback applied once, not ongoing changes until the client is satisfied. Unlimited revisions is not a pricing strategy, it is an open invitation to scope creep.
What billable percentage should I plan for as a web designer?
Web designers typically bill 55-65% of working hours. Client calls, design exploration that does not make the cut, and tool time all take real hours. Build them into your rate rather than absorbing them as unpaid overhead.